Comparison of Privacy and Communication on Social Networking

Comparison of Privacy and Communication on genial NetworkingI propose to conduct a seek on the topic- A cross- heathen comparison of cover and conference on hearty Networking Sites between India and linked Kingdom.AbstractMy question go out try to examine the cross cultural discordences in the context of sharing in-person reading on Social Networking Sites (SNSs) and the non-homogeneous aspects of online privacy between the college students in India and the united Kingdom. To begin with, the enquiry exit study the students to complete a paper based look into with a variety of questions regarding their attitudes towards sharing personal reading on complaisant nets and privacy. It go out as well as seek to better understand the behavioural issues by areaing their communication pattern. The emphasis of this explore will remain on identifying the commonalities and differences in the communication patterns and attitudes towards privacy between the Indian and UK stu dents by conducting an confirmable search.Literature FrameworkWe define tender network sites as web-based go that allow individuals to (1) construct a public or semi-public profile at heart a bounded system, (2) articulate a add up of opposite ingestionrs with whom they plow a plug inion, and (3) horizon and traverse their list of connections and those made by others at bottom the system. The nature and nomenclature of these connections whitethorn vary from site to site.While we utilization the term cordial network site to describe this phenomenon, the term kindly networking sites also appears in public discourse, and the two terms be practically delectationd interchangeably. We chose non to employ the term networking for two reasons emphasis and scope. Networking emphasizes birth initiation, often between strangers. While networking is possible on these sites, it is not the special practice on m any(prenominal) of them, nor is it what differentiates them from other forms of computer-mediated communication (CMC).What makes affable network sites unique is not that they allow individuals to meet strangers, but quite a that they enable intentionrs to articulate and make visible their social networks. This can result in connections between individuals that would not otherwise be made, but that is often not the goal, and these meetings are frequently between latent ties (Haythornthwaite, 2005) who share some offline connection. On many of the large SNSs, participants are not necessarily networking or expression to meet new spate instead, they are primarily communicating with batch who are already a part of their extended social network. To emphasize this articulated social network as a critical organizing frolic of these sites, we label them social network sites.Social Networking Sites (SNS) have achieved phenomenal winner since the launch of sixdegrees.com in 1997. Original sites such as Friendster, Lunarstorm and MiGente, are this i nstant all dwarfed by the phenomenally successful Myspace1, and Facebook2. A useful diachronic record of the development of Social Networking sites was made by Boyd and Ellison in 20073, although to a greater extent work is needed to understand the gratifications de tarryred how substance abusers derive a sense of identity operator and the cross cultural implications to users. The goal of this short paper is to weave digitization, identity and community into an analysis that is both historically rigorous and conscious of contemporary innovations.Launch Dates of Major Social Networking Sites (SNSs)Source Social Media GraphicsAmong undergraduate college students, the three most visited social networking websites are Facebook, MySpace, and Friendster, with one study coverage Facebook use as the most public at 90% (Stutzman, 2006) piece of music another study reports Facebook use as most frequent with 78.8% who sometimes or often use Facebook (Hargittai, 2007). Undergraduate stud ents using Facebook averaged 1030 min daily use for the time categories and averaged 150200 sensations for the friend categories (Ellison, Steinfield, Lampe, 2006). Students and alumni use Facebook to communicate, connect and remain in contact with others (Acquisti Gross, 2006 Charnigo Barnett-Ellis, 2007 Ellison et al., 2006). There are conflicting reports whether Facebook is used for dating with one study that reports such use (Charnigo Barnett-Ellis, 2007), while another study reports that students do not use Facebook for that project (Acquisti Gross, 2006). Also, undergraduate students typically use Facebook for fun and killing time rather than gathering randomness (Ellison et al., 2006). Although Facebook is very(prenominal) popular among students, others have profiles on it too. all over the past decade, the communication uses of the Internet have last a very important part of unseasoned throngs lives (e.g., Gemmill Peterson, 2006 Jones, 2002 Lenhart Madden, 2007 Subrahmanyam Greenfield, 2008). Social networking sites are the latest online communication tool that allows users to create a public or semi-public profile, create and view their own as well as other users online social networks (Boyd Ellison, 2007a), and move with people in their networks. Sites such as MySpace and Facebook have over vitamin C jillion users between them, many of them adolescents and emerging adults. Although research on young peoples use of social networking sites is emerging (e.g., Boyd Ellison, 2007b Ellison, Steinfield, Lampe, 2007 Valkenburg, Peter, Schouten, 2006), questions remain regarding exactly what young people do on these sites, whom they interact with on them, and how their social networking site use relates to their other online (such as instant messaging) and offline activities. Furthermore, because of the potential to interact with known others as well as meet and befriend strangers on these sites, it is important to study the nature of th eir online social networks in order to get an understanding of how such online communication relates to young peoples development. The goals of the present study were to explore emerging adults use of social networking sites for communication and examine the relation between their online and offline social networks. devoted the vast array of instruction that can be shared and the consequence of users, concerns regarding security and privacy issues are a recurring issue (Acoca, 2008). approximately concerns involve potential threats to personal safety from the abundance of information that is faux to be available and accessible about an individual on their online profile. Specifically, at that place are concerns regarding identity theft if users provide too much information (e.g., birth date, address, phone, full name etc.). In addition, there are concerns for personal safety for vulnerable users who could be stalked, or otherwise threatened. A less(prenominal) comm single cons idered threat is the possibility of social risk as a function of self-identification with minority or stigmatized groups. Although some of these concerns have surfaced in the popular media (e.g., news.cnet.com), there is little empirical investigation documenting how much and what kind of information is present in personal FACEBOOK profiles to determine the potential for threats of any type, nor is there any information regarding how users differ in the information disclosed in their profiles to provide clues as to who is most likely to be at risk.India is class-conscious fourth in the world in terms of the Internet users. It had a total population of 1,147,995,898 people by the year 2008, out of which 81,000,000 people were using the Internet which makes 7.1% of the total population of Internet users (Internet World Stats, 2009). Social networking is catching on fast. About 56 percent users do both social and professional networking on the Web, while 29 percent do only social netw orking (Madhavan, 2007). There are about 10 million people who are on social networking sites. What started with the popularity of Orkut in India has now become a cultural revolution. Even most of the schools expiration teens have an mark on some social networking site (Java, 2007). Out of the total social networking users in India, only 1 mn to 2 mn (only 10% to 20%) are on Indian social networking sites. According to a recent report by comScore, Inc. (Mishra, 2009), visits to the social networking sites have increased by 51 percent from the last year. The study also found that orbiculate social networking brands continued to gain prominence in India during the last year, with Orkut, Facebook, hi5, LinkedIn and MySpace for all(prenominal) one witnessing significant increases in visitation. Orkut reigned as the most visited social networking site in December 2008 with more than 12.8 million visitors, an increase of 81 percent from the earlier year. Facebook, the second most po pular social networking site, had 4 million visitors, up by 150 percent since last year. To make its position inexpugnable in the Indian social networking market, Facebook has launched an Indian interface which helps local users to connect with their friends in 6 different languages e Hindi, Punjabi, Tamil, Malayalam, Telugu and Bengali. This move allows users to choose any of the six languages and use it as per their convenience by selecting the language tab. MySpace also promotes a lot of India specific content like promoting musical talent and even taking their talent abroad thereby uplifting the Indian culture. It is followed by local social networking site Bharatstudent.com with 3.3 million visitors (up 88 percent) and hi5.com with 2 million visitors (up 182 percent). Other popular networking sites in India featured in the list in descending order are ibibo, MySpace, LinkedIn, BigAdda and Fropper. hap Social Networking Sites in India by Unique Visitors December 2008 vs. Decemb er 2007 Total India e mount up 15+, Home/Work Locations (excluding visits from cyber cafes, mobile phones and PDAs)Source comScore World Metrix users demography for the linked KingdomSource Socialbakers (2010)User age distribution on Facebook in United KingdomSource Socialbakers (2010)Male/Female User Ratio on Facebook in United KingdomSource Socialbakers (2010) era Growth on Facebook in United KingdomSource Socialbakers (2010)Top 10 Countries on FacebookSource Socialbakers (2010)Research StrategyThe process will be initiated by the collection of social network data with a cogitation of Indian and UK college students. The population adjudicate chosen for this research purpose will be a specific number of college going students in India and UK (to be decided at a later time).The sample will be restricted to a few hundred students from each country so as to make it easier to do a survey research. The student will be encouraged to participate and share their views on the subject of content sharing and privacy. The information provided by them will just be used for the educational research purpose.The survey employed in this study will be based on a popular survey used anteriorly by Pew Internet and American Life Project among American teenagers. The survey used in this research may differ in some ways to adjust the variations from previous similar researches.A copy of the original survey questions is available to relate on the Pew Internet and American Life Project website. The responses in the original survey were categorical, thus quantitative analysis will require performing chi-square (2) test.Collection of dataThe primary data for this research will be collected by conducting a survey based on numerous questions that will seek to answer the questions based on information sharing and the degree of privacy maintained by students in their social profiles. The type of information sought is presented in the next section in the form of tables. However the level of information has been limited and the original research is expected to be more comprehensive in nature and may include more variables and situations. Other secondary data presented in the research will be collected from various social networking sites, social networking research services, network usage statistics, sharing and privacy reports published by various organizations.Research MethodologyThe purpose of this research determines its methodology. It will be a comparative study of Indian and UK college students attitudes and behaviour towards communication patterns and controlling privacy on Social Networking Sites (SNSs).Research QuestionsHow do the students in India and UK differ in reference to privacy on Social Networking Sites?How do the students in India and UK differ in reference to communication patterns on Social Networking Sites?The college students in India and UK will be contacted through friend lists of my own friends on prominent SNSs. I will encourage my friends to persuade their friends on SNSs. Later on I will segregate the lists of Indian and UK college students for the purpose of comparison. I am expecting a response rate of nearly 60-70 percent. The results will be formatted according to the pursuance tables. control board 1. Public Nature of Social Network Site inditeDegree to which your online social profile is publicIndiaN= XUnited KingdomN= YVisible to everyoneVisible to friends of friendsVisible only to friendsTable 2 Attitude towards sharing personal information on SNSsIs it alright to share the following information on social sites?IndiaUnited Kingdom2NdfpState in which you liveCity in which you liveCollege nameIM Screen Names make dateFamily members namesRelationship (s)Email address (es)Links to other personal blogs or websitesMobile NumberTable 3 Types of information shared on SNSsWould you share the following detail on your social profile?IndiaUnited Kingdom2Ndfp namePhotos of yourselfPhotos of your friendsPhotos o f family membersCity nameHigh School nameEmail addressesMP3 files goggle box contentEvents listBirthdaysTable 4 Response to contacting by strangersHow would you unremarkably respond to a strangers friend request?IndiaUnited Kingdom completely ignoreRespond positivelyDecline the requestBlock the userBlock and report the user to avoid further contactTable 5 Communication patterns on SNSsDo you usually do the following?IndiaUnited Kingdom2NdfpPost messages on friends wall or comment on their postsSend private messages to somebody on your friend listSend private messages to someone not on your friend listPoke your friendsPoke your friends friends