Marketing Ogden Essay Example | Topics and Well Written Essays - 500 words

Marketing Ogden - testify ExampleMotorcycle Classics is devotedly read by the young, middle aged and old aged neat deal who are true motorcycle enthusiasts and live the dream of collecting and sharing information about the great iron rider.The marketing effort for the chosen titles of Ogden Publications will be based on the concept of incorporated marketing communications. According to Tony Yeshin (1998), integrated marketing communications refers to the coordination of several promotional techniques in a campaign in such a manner that the marketing objective is fulfilled. Ogden Publication needs to utilize a mix of integrated marketing tools such as public relations, direct selling, advertising, sales promotion and so on A very utile guidance for Ogden to promote and further strengthen its brand is through the effective use of social media marketing. The interactive form of PR will allow Ogden to communicate directly with its audience. reading about special issues, Ogden pro motional fairs, sponsoring events and tips on adapting to a sustainable lifestyle will be delivered to the customers easily. The straightaway response about any new initiative by Ogden will serve as a feedback which would open doors for further improvement. The fans of Motorcycle Classics would find social media a great opportunity to exchange their association and tips on bike riding, new and old models and finest motorcycle maintenance essentials. Fans of Mother Earth News and Utne referee will share their views on a healthy lifestyle and personal DIY techniques effectively.It is a big dispute for Ogden to maintain the same feel and look across both online and print media. The most important way to do so is to identify the brand tone. This means that Ogden must decide if it wants to communicate in a formal or informal tone with its customers. Once identified and agreed, it must design marketing and PR campaigns in such a manner so as to maintain formality/informality in all on line, print and face to face